I am at once intrigued and concerned by the announcement of a new project from Lexis Numérique. Alt Minds plans to be a “transmedia” game (basically, an ARG in high heels), launching this Autumn, that will take place on websites, smart phones, and presumably in the real world too. The concerns? Well, first, it’s created by Orange, and although some of the best ARGs have been sponsored, that’s not normally something you learn up front. And second, it thinks it’s doing something wholly original. Which is rarely a good sign.

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