Nintendo UK to focus 2DS advertising on kids, says Sonic Lost World is important for that push
“There is a lot of opportunity to engage with the younger audience on Sonic with the new entry-level Nintendo 2DS console. From launch to post launch we’ll be focused on kids. Peak season this year is without doubt a big celebration of Nintendo franchises and Sonic sits high on every platform gamers list of ‘must play’ titles.” - Nintendo product manager Dani Robinson
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