Coming from a blurb we posted earlier...

Nintendo is preparing a number of Wii U games for next year that greatly appeal to highly skilled users, but at the end of this calendar year, we have quite a few offerings that can be played by the whole family, dad and the kids, or grandparents and the kids. - Satoru Iwata

In other words, family-friendly this year to expand the market, core titles next year to bring in long-time fans.