Nintendo UK - marketing plans for The Legend of Zelda: A Link Between Worlds
- extensive Christmas marketing campaig
- ads will run from launch right up until December 25th
- booking advertising around specialist websites and social media
“The Legend of Zelda series is a cornerstone franchise for us and always performs very positively. We achieved some great results with The Legend of Zelda: Ocarina of Time 3D in 2011. With the increased Nintendo 3DS install base as well as seasonality we are confident in A Link between Worlds being a top seller on Nintendo 3DS. To herald the Launch of The Legend of Zelda: A Link Between Worlds we will have a substantial marketing campaign both pre and post launch. We will also have bespoke activity aimed at a kids audience showcasing the characters and ingenious gameplay.” - UK product manager Roger Langford
Link
- ads will run from launch right up until December 25th
- booking advertising around specialist websites and social media
“The Legend of Zelda series is a cornerstone franchise for us and always performs very positively. We achieved some great results with The Legend of Zelda: Ocarina of Time 3D in 2011. With the increased Nintendo 3DS install base as well as seasonality we are confident in A Link between Worlds being a top seller on Nintendo 3DS. To herald the Launch of The Legend of Zelda: A Link Between Worlds we will have a substantial marketing campaign both pre and post launch. We will also have bespoke activity aimed at a kids audience showcasing the characters and ingenious gameplay.” - UK product manager Roger Langford
Link
