- Warner Bros is spending more money than ever before on LEGO Marvel
- targeting older gamers
- advertised ahead of the TV show Marvel Agents of S.H.I.E.L.D
- this show targets the 16 to 34-year-old male audienc
- over 2m pre-rolls on video on demand services such as YouTube
- big push on social media as well
- will also appear in national press advertising
- coverage in the kids press, including front covers and competitions

“LEGO Marvel Super Heroes is our biggest LEGO video game launch to date with continuous above-the-line and experiential support throughout the campaign. This game not only appeals to our traditional kids audience, but also reaches a broader and older generation of Marvel superfans. We’ve seen a considerable broadening in the demographic of the market for LEGO video games since the huge success of LEGO Batman 2 and LEGO The Lord of the Rings and with the wider and deeper appeal of the LEGO Marvel licence, we’re looking forward to appealing to a much bigger market." - Warner Interactive’s UK sales and marketing director Spencer Crossley
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