Coming from a PCGamesn interview with Mark Rubin...
“There are companies out there who have been copying that formula – won’t name ‘em because you already know exactly who they are – but it doesn’t necessarily work for them. And Rockstar, and also games like Skyrim, they have a different formula that does work for them. Neither formula is better than another but studios, actually publishers really, need to figure out that the Call Of Duty formula doesn’t work for everyone.”
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