Did you know "about as many people have played Black Ops as there are members of Netflix?" That should, hopefully, put into perspective how massive the Call of Duty audience is -- and why Activision's Bobby Kotick is so focused on "the sustained online engagement and enjoyment of Call of Duty audiences."

Map packs have been generating big bucks for the company, so it's no surprise that Activision has created a new studio to work exclusively on "the development of an innovative new digital platform and special services for our Call of Duty community." Without going into specifics, the studio's role will be to "[focus] on the delivery, digitally, of new, innovative Call of Duty content and services will enable tens of millions of players around the world to continue to enjoy the experience that Call of Duty offers." While this sounds like a potential subscription service, Activision has previously promised to "never" charge for multiplayer. What could this exactly mean? More map packs? Or is Activision proving Pachter right?