The half-hour long uninterrupted PixelJunk lifelike preview shown to E3 attendees was prefaced with virtually no introduction or explanation, save for Q-Games founder Dylan Cuthbert explaining to the crowd that the game which was about to be demonstrated is not a game, so that we logically shouldn't expect any gameplay.

He also added -- before handing the reins to PixelJunk Eden composer Baiyon -- that the studio's unique music generator/visualizer could only be understood by seeing it in action. However, if there was any elucidation to be gained by the bewildering, psychedelic 30 minutes which followed, it sailed far, far over my head.