Well, I just recieved an email from Nintendo explaining the system in a little more detail.
In order to qualify for the free games, you need to visit the 3DS eShop at least once before 23:59 CET on August 11th. This registers your 3DS for the giveaway. On September 1st the first 10 games will then be made available to all registered consoles, with the second set of 10 being made available sometime by the end of the year.
There's also a video in the eShop at the moment that repeats all of this information if you want to hear it for yourself.
also damn september 1st? i have to wait a month for free games?
Full details can be found at http://www.nintendo.co.uk/NOE/en_GB/news/2...
yes it was http://www.nintendo.com/corp/nintendo3ds/news/
"connect to the Nintendo eShop at least once before 11:59 p.m. Eastern time on Aug. 11. These users will automatically be registered in the Nintendo 3DS Ambassador program"
1. Starting Sept. 1, Nintendo 3DS Ambassadors will be able to download 10 NES™ Virtual Console™ games
2. By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games