Activision Blizzard enjoyed record revenues in the second quarter (ending June 30, 2011) with $1.1 billion in sales and $335 million in profit, compared to $967 million in sales and $219 million in profit during the same period last year. Overall, Activision has seen revenues of $2.6 billion for the first six months of the year, compared to $2.2 billion in 2010.

Digital sales, like those Call of Duty: Black Ops map packs, saw a 27 percent increase year over year. Digital represented 37 percent of the company's total net revenues, or $423 million in the quarter. Don't take that to mean retail is dead to Activision: with $660 million (an increase of 13 percent) coming from ye olde shoppe, that 58 percent of the company's revenues depends on magicians producing mind-boggling sleight of hand deals.