EA "officially" launched The Sims Social on Facebook yesterday, but it's been in open beta since August 9. That enabled EA to achieve the seemingly impossible task of having almost 5 million "monthly active users" listed on the game's release date. Nice trick!

In addition to that achievement, EA is launching its creepy, creepy game bolstered by a Gamescom award. The shadowy cabal of "independent experts" awarded The Sims Social with its "best browser game" award. We suppose there wasn't a "best browser game with which to proposition your Facebook friends" award.