Iwata pleased with Nintendo Direct viewership, time has come to talk directly with consumers
The following comes form Satoru Iwata...
..we broadcast the first live coverage of a domestic event, Nintendo 3DS Conference, through the Internet last month. Although it was broadcast during the day on a weekday, we got great feedback from a vast number of viewers and after the conference the sales of Nintendo 3DS grew in Japan without any new software releases. We believe we were able to raise expectations for the platform by directly transmitting appropriate information to our consumers.
Based on this result, I have become more convinced that the time to directly deliver our messages to many consumers through the Internet has come, that our messages could spread via social media to those with whom we don’t have direct contact, and that the transmission of information to investors should be clearly differentiated from the distribution of product information to our consumers.
Link
..we broadcast the first live coverage of a domestic event, Nintendo 3DS Conference, through the Internet last month. Although it was broadcast during the day on a weekday, we got great feedback from a vast number of viewers and after the conference the sales of Nintendo 3DS grew in Japan without any new software releases. We believe we were able to raise expectations for the platform by directly transmitting appropriate information to our consumers.
Based on this result, I have become more convinced that the time to directly deliver our messages to many consumers through the Internet has come, that our messages could spread via social media to those with whom we don’t have direct contact, and that the transmission of information to investors should be clearly differentiated from the distribution of product information to our consumers.
Link
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