Proving once again that more people will try your product if they don't have to pay for it, Sony Online Entertainment president John Smedley has announced a huge player increase for EverQuest 2 since it went free-to-play in December. Smedley revealed on Twitter that the player base has increased by 300 percent, with daily logins going up by 40 percent.

Smedley also revealed that item sales have gone up 200 percent, proving another, more modern adage: More people will buy your product if they don't have to buy all of it. Fascinating!