"We looked at it in the context of the Madden that we're building, but we always had an eye toward the horizon. W didn't want to have a theme and have it change every year. Our idea was to create this theme and hope that it stuck, and is embraced, and that it carries forward. I think from what we've read so far, it has. The comments on it seem quite pleased." - Matt Bialosuknia, EA

We posted up the new theme a couple weeks back. I don't play Madden games, but I felt the theme definitely captured the feeling of what you hear on TV. What did you guys think?