Battlefield 3's new multiplayer customization feature, Matches, is live today. Matches mode allows players on Xbox 360, PS3 and PC to create custom matches with specific friends and squad members, allocating team sizes, game settings, maps and unlocks for competitive multiplayer rounds.

To establish a custom match, players must be actively renting a dedicated server. Too bad it's illegal to host massive firefights in other things you rent, like cars, apartments, houses and U-Hauls. Then again, renter's insurance on Battlefield 3 Matches would be pretty insane, so it's probably a good thing "renting" rules aren't all-encompassing after all.