Sitting in a brightly lit office above Times Square in the middle of the day made it easy not to be scared by Dead Space 3, even with bodies reanimating, spawning grotesque appendages, and chasing me down. Which isn't to say it isn't scary, just that my surroundings - not to mention two other human beings - rounded off the scary, sharp edges.

I didn't play co-op, and I wasn't outside on an ice planet. I piloted returning protagonist Isaac Clarke through much of what you'd expect from a Dead Space game: creepy, atmospheric spaceship corridors pocked with vile mutant humanoid creatures trying to eat my flesh. My mission was an optional side quest in Dead Space 3's flotilla section - a mess of once operational ships now relegated to graveyard duty. But despite the level's original Dead Space feel, executive producer Steve Papoutsis tells me the demo wasn't intended as a response to the mixed fan reaction garnered from the third entry's action-focused E3 2012 reveal.

"Every time we show something new, we understand that when it isn't what we've done in the past, people are gonna have questions and wanna know what the meaning of it is or how it all fits together," he says. At E3, Dead Space 3's co-op was revealed in an action-heavy scene that some fans felt wasn't representative of the series' past entries. Papoutsis directly addresses that concern.