EA Sports discusses working towards building up their brand
A portion of an MCV interview with EA Sports boss Andrew Wilson...
MCV: Is turning EA Sports into that ultimate sports brand still a goal?
AW: Forbes last year had us rated No.8 in their world rankings of sport brands – not just video game brands but sports brands. We are right up there with the likes of Nike and Adidas and Under Armour. Brand is important for us, but over the last 12 to 18 months we’ve solidified what we stand for. We stand for innovation and from what you’ve seen in FIFA, NHL and Madden this year is a marked shift in our commitment to innovating, to change the way you play day-to-day.
We stand for product plus service, so that the game you buy isn’t the sum total of the experience you get, but it is a service that changes as you play. We have the opportunity to be the most connecting brand in sports. We can connect you with your club better than any other brand, we can connect you with other fans of your club and and its rivals better than any other brand. We can connect your sports experience across platforms better than any brand. And finally, we can build a direct connection with our gamers better than any other brand. So it’s not the logo that’s important – it’s what we stand for.
MCV: Is turning EA Sports into that ultimate sports brand still a goal?
AW: Forbes last year had us rated No.8 in their world rankings of sport brands – not just video game brands but sports brands. We are right up there with the likes of Nike and Adidas and Under Armour. Brand is important for us, but over the last 12 to 18 months we’ve solidified what we stand for. We stand for innovation and from what you’ve seen in FIFA, NHL and Madden this year is a marked shift in our commitment to innovating, to change the way you play day-to-day.
We stand for product plus service, so that the game you buy isn’t the sum total of the experience you get, but it is a service that changes as you play. We have the opportunity to be the most connecting brand in sports. We can connect you with your club better than any other brand, we can connect you with other fans of your club and and its rivals better than any other brand. We can connect your sports experience across platforms better than any brand. And finally, we can build a direct connection with our gamers better than any other brand. So it’s not the logo that’s important – it’s what we stand for.
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