"That was a very important moment for me, it's something I still remember to this day. I felt secure in keeping the secret in that the game itself wasn't different from the trailers, it's that there was this significant additional content that was being kept a secret, not that the actual premise or content of the game itself was different than what had been advertised." - AC3 lead scriptwriter Corey May

This interview is in relation to the old switcheroo that Ubisoft pulls on the player in Assassin's Creed III. If you want to know what that is, you'll have to play for yourself!