Editorial: The Pre-Order Heist
Posted by Rock, Paper, Shotgun Nov 14 2012 20:00 GMT in Tomb Raider
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Over the last few years we’ve seen the pre-order become a central aspect of gaming. Heavily relied upon by both major publishers and the smallest indies, more people than ever are paying for their games long before they’re even finished. And with Kickstarter and its crowd-funding sisters, the matter’s become even more complex and nuanced. Shops tend to so massively over-stock on major console releases that there’s no real need to bagsy a copy, while PC games are of course infinitely available via digital channels. And yet pre-ordering games is a bigger thing than ever before. Why’s that, eh?

Time was you could loudly declare yourself for or against the concept – now it’s a subject that requires a little more thought. I’ve given it some below.

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