Vote with your wallet. We constantly preach it as an approach that actually Makes Important Things Happen, but does it? Does it really? It’s such an easy be-all, end-all argument to toss out, but things are rarely that simple. The recent death of THQ and potential failure of Gas Powered Games’ Wildman represent very tangible examples of how “vote with your wallet” can screech and shatter like so many piggy banks being hurled into a craggy abyss. But there’s hope, too, if you know where to look for it. The industry’s changing. Here’s why that makes us – its most vocal, diehard fans – equal parts more and less powerful than ever.

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