EA Sports lifted the curtains today on one of its core additions to Madden 25 this year, Connected Franchise owners mode. In it, players take on the role of team owner, setting prices for tickets and concessions as well as having the option to relocate teams to both domestic and international cities. Owners also handle the hiring of team personnel, such as scouts, trainers and coaches, and they answer questions from the media. Players will manage stadium upgrades and market their superstar athletes so fans will buy their jerseys, increasing their teams' yearly profit.

The options to import draft classes from EA's NCAA Football series and take control of all 32 teams in the Connected Careers mode were woefully absent from last year's game, but will return to Madden 25. Additionally, the game's primary career mode will receive a face-lift thanks to an improved user interface that includes a transaction log to follow the movement of players from team to team. The mode's UI includes a new Trade Center, allowing users to see what other teams are offering for players and draft picks so they can top their opponents' bids.

Lastly, Madden 25 will feature more media personalities for the career mode's in-game Twitter feed, such as ESPN fantasy analyst Matthew Berry and Fox Sports NFL writer Peter Schrager. It will also receive new legendary players and coaches, including Mike Ditka and William "The Refridgerator" Perry.