NBC Universal has announced video games cable channel G4 will no longer be converted into the Esquire Network.

An exclusive report on The Hollywood Reporter calls out NBC Universal's Style channel as the unlucky recipient of an Esquire makeover, which will see the now female-focused channel shifting its focus toward mature men. As a result of this news, G4 will continue to operate as-is for the foreseeable future.

The announcement to convert G4 into the Esquire Network came in February, when NBC Universal called out an April 22 re-branding. A week prior to that planned launch, NBC Universal pushed back the launch of the Esquire Network to an unspecified date.