GIFs aren’t only the internet’s favourite medium for sharing slapstick animals. They’re also a tool for democratising promotion and marketing. Can’t afford the time or money necessary to edit together a slick trailer? Don’t worry, a three-second GIF may better convey what’s smart, cool and interesting about your game.

Or if your game doesn’t have animation just write really long posts detailing the making of it anyway. Whatever. DEVLOG WATCH GO.

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