Last night, Ubisoft held a Kinect-specific event in downtown San Francisco. There, president Laurent Detoc and senior VP of marketing and sales, Tony Key, talked about the company's strategy for Kinect and why it's investing so heavily to become the biggest third-party supporter of the device at launch.


"I think today is a pretty good testament that we think Kinect will do well because this is an event only about Kinect, so that's our statement on how well we think it's going to do," said Detoc in his opening presentation. It's a technology the company believes is the future of gaming and it's not afraid to say it -- Detoc's next few minutes addressing attendees proved that.