"So what I said to the team is that each of these packs that we do over the next year or so has to be shocking. These aren't little add-ons or side tweaks. These are like serious, game changing, massive -- how can we really mess with peoples' heads and change what they think about LBP. The first example of that is the Metal Gear Solid pack, which we just finished. I don't think that people are expecting what it's going to be and I'm so excited by that. The surprise element is just a big part of it. And that's just the beginning. We did that really soon after the game came out. I really hope people are constantly surprised and excited by what we do with it."