Happenings are afoot in the realm of casual gaming. Zynga, the leading casual gaming company, has seen its share price dropping. Not only that, but it has announced its intention to enter the tricky world of real-world money gambling. Things are, quite clearly, not working out as intended. And yet free-to-play casual gaming was supposed to be the most important thing to have happened in gaming since home consoles.

So what’s going on?(more…)