Viral marketing is a strange beast. Example: Over the weekend, Capcom delivered several blocks of ice to eight different US cities. The catch: Each block of ice contained Lost Planet 2 merchandise and a code to get into the online multiplayer beta. The event went down this Saturday, so we're guessing that all the blocks have been found or have melted by now. Thankfully, the internet, in its unrelenting vigilance, has chronicled the event for all time. After the break, witness a small child do his damnedest to release his prize from its icy prison.

[Via That Girl's Site; Image: DJClicheDarknes]