As Square Enix continues to expand globablly, it's starting to publish titles in Japan that aren't traditionally "Square Enix," like Modern Warfare 2 and games from its newly acquired Eidos subsidiary. According to Famitsu (via Andriasang), president Yoichi Wada has announced a new box label to be used by the publisher that will differentiate its "mature" Western games from its usual slate of more innocent fantasy products: "Square Enix Extreme Edges." Wait -- didn't Wada say he wanted Japanese gamers not to discriminate against Western games?

The "Extreme Edges" label will be used for Western-made games bearing CERO "D" (17+) or "Z" (18+) ratings, though Square Enix has yet to publish any CERO Z titles. The Z rating is legally age-restricted, and games bearing it are often not displayed in stores. Square Enix, however, will release Kane & Lynch 2: Dog Days in Japan on August 26; a game that at least seems "edgy" and "extreme" enough for the new label and probably worthy of the CERO Z rating, as well.