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Is Zynga Dropping $300 on Every New Player?
Posted by
IGN
Jan 22 2012 23:19 GMT
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Farmville
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http://games.ign.com/articles/121/1216998p1.html
According to one financial analyst, Facebook gaming phenom Zynga is spending a massive $300 to acquire each new customer, who then goes on to give the company just $150 in return purchases...
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