Eurogamer bring the news that Keith Ramsdale, EA’s Northern European boss, has declared that the company wants all of its brands to become “online universes”. That doesn’t mean everything will be massively multiplayer, but rather that each player will never have an excuse to stop playing EA games. Play Battlefield, for example, on a console in the evening, a PC in the midnight hours, a smartphone on the commute and a tablet while at the office. All the data, all the progress and achievements, will carry from one device to the other, allowing the player to play “how he wants, when he wants and on the device he wants”. Let’s have a big old think about that.

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