EA transforming their brands into 'online universes'
"We're very focused on transforming all of our brands into these online universes. That gives the consumer full control of how and when they play in a rich world of content." - EA's Northern Europe boss Keith Ramsdale
Sometimes I feel like the only one that doesn't want to be connected online all the time. I don't want the latest updates and new modes. I'll pick/choose when I get them. Sometimes I just want to be offline and enjoy a solo experience.
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