Namco-Bandai is banking quite a bit on Enslaved: Odyssey to the West, the action-adventure game from Ninja Theory -- at least, in Europe. MCV reports that Namco-Bandai has revealed it'll back the game with a massive marketing campaign leading up to its October launch, one that will even eclipse marketing efforts for the studio's previous big AAA release, Tekken 6. Big deal, thy name is Enslaved.

"We really want this title to stand out amongst the crowd as not just a brilliant gaming experience, but also as one of the greatest stories told within an interactive universe -- if it doesn't win awards then I'm going to eat my joypad," said PR and marketing manager Lee Kirton. Frankly, we don't know why he thinks eating joypads is a bad thing. How else are you supposed to get your daily allotment of plastics and dyes?

"Enslaved really is the cream of British talent uniting for an epic video gaming experience. Ninja Theory is a truly brilliant studio that has done a remarkable job creating a totally believable story in this futuristic post-apocalyptic world," he added. Despite Kirton's confidence in the game, it's certainly got its work cut out for it, what with Dead Rising 2 and Halo: Reach launching in September and a little game called Call of Duty: Black Ops following in November. But, hey, if there's anything that can get it done, it's teamwork -- Enslaved's got that in spades.