Namco wants Enslaved 't' stand out amongst the crowd,' will actually market it
Posted by Joystiq Aug 21 2010 04:00 GMT in Enslaved
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Namco-Bandai be banking quite a bit on Enslaved: Odyssey t' the West, the action-adventure game from Ninja Theory -- at least, in Europe. MCV reports that Namco-Bandai has revealed it'll back the game with a massive marketing campaign leading up t' it be October launch, one that will even eclipse marketing efforts for the studio's previous big AAA release, Tekken 6. Big deal, thy name be Enslaved.

"We really want this title t' stand out amongst the crowd as not just a brilliant gaming experience, but also as one a the greatest stories told within an interactive universe -- if it doesn't win awards then I be going t' eat me joypad," said PR 'n marketing manager Lee Kirton. Frankly, we don't know why he thinks eating joypads be a bad thing. How else be ye supposed t' pillage yer daily allotment a plastics 'n dyes?

"Enslaved really be the cream a British talent uniting for an epic video gaming experience. Ninja Theory be a truly brilliant studio that has done a remarkable job creating a totally believable story in this futuristic post-apocalyptic world," he added. Despite Kirton's confidence in the game, it be certainly got it be work cut out for it, what with Dead Rising 2 'n Halo: Reach launching in September 'n a little game called Call a Duty: Black Ops following in November. But, hey, if there's anything that can pillage it done, it be teamwork -- Enslaved's got that in spades.



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