Activision's Kotick on Brutal Legend drama: 'That's not really what happened'
This is the first part of Joystiq's in-depth discussion with Activision Blizzard CEO Bobby Kotick, in which we cover Activision's Bungie partnership, the Infinity Ward situation, Treyarch's time in the spotlight with Call of Duty: Black Ops, and why Kotick's been cast in the role of video game industry villain. Up first: The real story behind Activision's Brutal Legend lawsuit:
In 2009, for the first time in years, E3 felt like a celebration again. The annual video game trade show had reemerged after a period of austerity, newly invigorated. For Brutal Legend, it was an especially momentous debutante's ball -- the game had suffered from delays and publisher battles, but it had finally found a suitor in EA Partners and a booth alongside Electronic Arts' other games. Then on June 4, the last day of the show, developer Double Fine got sued.
The difficult thing about lawsuits is this: None of the parties can say much. The inevitable result of that vacuum is confusion and misunderstanding. On the surface, it looked like Activision -- amidst the chaos of a merger with Vivendi and its Sierra and Blizzard games business -- simply chose to pass on Brutal Legend, leaving creator Tim Schafer and the team at Double Fine without a path to market. That's where EA Partners comes in, like a knight in shining armor. Then, perhaps in an effort to keep its biggest competitor from releasing a highly-anticipated game, Activision -- a company whose corporate persona had been portrayed as increasingly villainous in much of the gaming press -- sued the developer. During E3. The celebration.
But there was that vacuum: Double Fine couldn't say much; Activision couldn't say much; and that left Electronic Arts -- the white knight, if we're following the characterization of the press at the time -- to speak up. And the publisher did, issuing the following zinger which set the tone for the conflict:
"We doubt that Activision would try to sue. That would be like a husband abandoning his family, and then suing after his wife meets a better looking guy." And why not? Without any other commentary, the press, readers and fans all wanted an answer. Nature abhors a vacuum and, just like that, Activision wrote its own role, as the devious, conniving villain.
In 2009, for the first time in years, E3 felt like a celebration again. The annual video game trade show had reemerged after a period of austerity, newly invigorated. For Brutal Legend, it was an especially momentous debutante's ball -- the game had suffered from delays and publisher battles, but it had finally found a suitor in EA Partners and a booth alongside Electronic Arts' other games. Then on June 4, the last day of the show, developer Double Fine got sued.
The difficult thing about lawsuits is this: None of the parties can say much. The inevitable result of that vacuum is confusion and misunderstanding. On the surface, it looked like Activision -- amidst the chaos of a merger with Vivendi and its Sierra and Blizzard games business -- simply chose to pass on Brutal Legend, leaving creator Tim Schafer and the team at Double Fine without a path to market. That's where EA Partners comes in, like a knight in shining armor. Then, perhaps in an effort to keep its biggest competitor from releasing a highly-anticipated game, Activision -- a company whose corporate persona had been portrayed as increasingly villainous in much of the gaming press -- sued the developer. During E3. The celebration.
But there was that vacuum: Double Fine couldn't say much; Activision couldn't say much; and that left Electronic Arts -- the white knight, if we're following the characterization of the press at the time -- to speak up. And the publisher did, issuing the following zinger which set the tone for the conflict:
"We doubt that Activision would try to sue. That would be like a husband abandoning his family, and then suing after his wife meets a better looking guy." And why not? Without any other commentary, the press, readers and fans all wanted an answer. Nature abhors a vacuum and, just like that, Activision wrote its own role, as the devious, conniving villain.
