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For Electronic Arts, It Means 'Mothers I'd Like to Frighten'
Posted by Kotaku Jan 16 2011 19:00 GMT in Dead Space 2
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#viral A Dead Space 2 viral campaign launching this weekend took plenty of chutzpah, I'll give it that. Electronic Arts brought in 200 middle-aged mothers under the auspices of a focus group looking at a new game. They were, aptly, horrified. More »



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