Kongregate CEO Jim Greer called Google's swift removal of his company's Kongregate Arcade app from the Android Marketplace "surprising." Released on the morning of January 19, the app was pulled by that evening. "We were very surprised, especially since we had shown it to several people at Google in mobile," Greer told Joystiq, noting that "the particular person who's sort of the lead on rejecting it" had not seen it prior to release.

"The reason for the removal," Greer recounted, "and we didn't find out until after it was already gone, was that they claim you can't use their app store to distribute another app store -- which is a reasonable restriction. But to us, what's really bizarre, to call [Kongregate Arcade] an 'app store' seems like a pretty extreme stretch."

The Arcade app is essentially a portal to Kongregate's Flash site, with access to more than 300 games formatted for mobile display and wrapped in a native layer of social features. "Literally, you can go to m.kongregate.com and play any of the games," Greer insisted. "And the experience will be -- once you've got the game on your phone -- just the same," minus the "rich presentation layer" added by the app.