Namco Bandai Games VP of marketing, Carlson Choi, describes Ridge Racer Unbounded as "very different from the Ridge Racer you've come to know." if you've ever bought a game console at launch, you've probably come to know Ridge Racer very well, and you'll easily recognize the face of Reiko, the franchise's seemingly immortal mascot.

Her behavior in the Unbounded trailer, however, has become less demure and a little more deranged. Crashing her expensive car through a busy intersection, she highlights a more dangerous and careless approach to racing. Another clue: It's being developed by Bugbear Entertainment, creator of chaotic arcade racer FlatOut.

Ridge Racer Unbounded is set to arrive on Xbox 360, PS3 and PC sometime in 2012.