Given its focus on cute, cuddly animals, it seems odd to describe the Pokémon series as hardcore, yet generation after generation of games have created an elite group of dedicated players who have "caught 'em all." They know every stat, every attribute and every breeding strategy needed to edge out competitors. As the divide between hardcore and casual Pokémon players grew, it seemed Nintendo had reason enough to press the reset button.

"A new player is starting on the same footing as a Pokémon expert," a Nintendo representative told me while pitching the latest games in the series, Black & White. At first glance, it's just another Pokémon game: you go around the 2D world collecting monsters to use in RPG-styled battles. This time, however, you won't encounter the Pokémon you've come to know, grow and love. There's an all-new set of 150+ critters to collect, meaning everyone will have to learn a brand new Pokedex to stay competitive.

"That's a good idea," I retort. "But if there aren't any new elemental types, then won't people just apply the same strategies as before?" Yes, the Nintendo representative had encountered a wild Pokemon nerd, ready for battle.