Who knows how t' communicate Portal 2's gameplay 'n tone better than Valve? Certainly not some ad agency, the company be asserting. Marketing VP Doug Lombardi told MCV that the company be going in-house for it be Portal 2 ads, not just because it knows the material, but because it be easier t' tinker that way.

"With the Portal 2 ad," Lombardi said, "we playtested it 'n be able t' make changes during production. With an agency, those types a tests be too often left t' a post-mortem - at which point, the value a those realisations be pretty close t' worthless."

it be solid advice for anyone with the money lying about t' create it be own ad division. 'n good news for people who like t' see actually funny things on TV.