Jack Tretton is on stage right now at the Sony E3 press conference, and he says that the PlayStation 3 enjoys a (slightly unbelievable?) lead as the most popular device for Netflix users, apparently topping the Xbox 360, Wii, and the Apple TV, and accounting for nearly 30% of Netflix streams in one study. Tretton also announced that Sony would be adding the CinemaNow service to the PlayStation 3 in the future, giving users one more way to instantly watch video on demand on the console.

Tretton said that Sony would bring even more content onto the console soon, and "keep adding industry-defining entertainment experiences to PlayStation Network each step of the way."