Remember the terrifying future we imagined when Microsoft explained its dream of Kinect-enabled advertising? There's no need to imagine anymore, as Microsoft's demonstration has been caught on video. The footage showcases functions like television scheduling and finding local retailers, all of which is tied to responding vocally to television commercials.

One example features a Toyota commercial which prompts users to say "Xbox near me" for directions to the nearest dealership (powered by Bing maps, of course). Our question: What happens when a PlayStation ad pops up?