Guten tag from Cologne, Germany, home of gamescom! The motto for 2011′s gamescom is “Celebrate the Games,” and we’re about to do that beginning with the Sony Computer Entertainment Europe press conference. The presser kicks off at 7pm local time, which is 1pm Eastern and 10am Pacific.

A note while you’re watching* today: much like E3 is targeted to the US audience and Tokyo Game Show is targeted at Japan, the gamescom press conference is primarily aimed at European gamers, so please keep that in mind as you watch. Not everything mentioned or shown today will necessarily apply to those of us in North America. We’ll post on all appropriate things for the North American market, however, just as we always do.

So with that in mind, press Play in the video screen below, sit back and see the future of PlayStation as laid out by SCEE CEO and President Andrew House.

If you miss any of today’s fun, the entire conference will play on a loop for the next 24 hours. As always, we want to hear your reactions in the comments and we look forward to bringing you closer to gamescom 2011 throughout this week. Look for more stories here on PlayStation.Blog very soon!

*We’ve got a special tab running at PlayStation’s Facebook page. If you’d like to watch socially, that’s the place for you.