REPORT - Aussie game prices to drop by end of year, says analyst
According to Rob Blythe, consumer analyst for Macquarie and one of the report's authors, the Australian dollar moving toward and beyond parity with the US dollar is the major catalyst for the Australian growth in online shopping. But when it comes to the video game market, online video game sales in Australia are significantly lower than in the US and UK. According to the Macquarie report and information sourced from Forrester, UK ONS, the US Census Bureau, and Screen Digest, the combined category of toys and video games makes up roughly 3.7 percent in Australia, compared to 24 percent in the UK, and 19 percent in the US.
Full report here
Full report here
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