A portion of a Eurogamer interview with Martin Edmonson of Ubisoft Reflections...

Eurogamer: How much is riding on the success of Driver: San Francisco - if it fails to hit is sales target will we see Driver again?

Martin Edmonson: For a sequel, for other games to come out, then a game upon which it's going to launch a sequel has to be successful. Yes of course the game has to sell well. But there are other ways of brands continuing. If you think about the end of Driver 3, Driver 4, a lot of people said that's the end of Driver, you'll never see another Driver again. And yet here we are with not just another quick version of Driver, but a huge project and, in terms of time and investment, the biggest Driver yet.

Eurogamer: Would you stick with the Shift mechanic, or is its appearance in Driver: San Francisco a one-off?

Martin Edmonson: It's too early to say. It's a feature, a function, that has an enormous amount of development time, effort, energy, tech, behind it. It would be a shame not to use it again. What we found is when we play some previous Driver games you find yourself wanting Shift. That's always a good sign.