- over 6,000 UK locations will be ‘painted red’ around launch
- six-sheet and 48-sheet posters advertising the new color
- two digital screen towers on the A4 at Hammersmith will showcase the new color
- ads on gaming sites

“The launch of the Metallic Red 3DS will be supported by a large scale nationwide outdoor campaign, painting the streets red for this great new hardware launch. Metallic Red 3DS brings with it all the amazing features of the all new handheld console the Nintendo 3DS, but in a hot new colour that will appeal to all. It’s another great reason for existing DS owners to purchase the next generation in handheld gaming – the Nintendo 3DS.” - Nintendo product manager Zoe Cooper

- Super Mario 3D Land ads online close to launch
- all major kids sites will showcase the game's major features
- large TV presence in mid-November
- separate campaign targeting kids TV channels.

“All of this activity will ensure that all fans of Mario will be aware of his latest adventure. And with Mario Kart 7 also on the horizon, it’s an exciting time for Nintendo 3DS.” - Nintendo’s junior product manager Roger Langford

- Pokemon Rumble Blast ad with popular boy band One Direction
- TV spots for Professor Layton and the Spectre’s Call will target women over 35 years old
- The Legend of Zelda: Skyward Sword will receive a dedicated online and TV campaign around launch