"Tiger is still the masthead of our game. His name's on it, he's still pictured on it. We're also building out an entire feature in the game on the legacy of Tiger Woods and the impact he's had on the world of golf. It's an amazing departure from what we've done in the past. It's going to strike you, 'Why didn't they do something like that earlier?' Really, there's no good answer why we didn't do it earlier." - Craig Evans, EA Sports' director of marketing

I really don't know how much you can do with a golf game, but I guess if there's going to be any innovation, EA is the place to turn.