I hope you like Battlefield 3, because based on my trip to EA's Redwood Shores offices yesterday, you're going to be getting a lot more of it. In a brief presentation prior to some extended time with next month's Back to Karkand DLC, the word "service" was used more than once. EA sees Battlefield 3 as a platform to deliver more content and Back to Karkand is the first salvo in that strategy.