If Hollywood's keen on dragging you through another origin story with Spider-Man (who?), it can't surprise anyone by proposing a narrative backtrack for the lesser known Lara Croft. The new Tomb Raider film, vaguely positioned for 2013, will return to the posh explorer's formative years, though it might not fall in lockstep with next year's game, which also strips away the Croft cruft to focus on a harsh tale of survival.

Producer Graham King tells ComingSoon.net that the new movie is "something very different" from the ... commercially acceptable Angelina Jolie outings. "Listen, the box office, they weren't disasters but I find it interesting that the story that we're telling is really the story before she became Lara Croft," he says, "so it is a character piece."

And when she does become Lara Croft, we hope it's accompanied by a scene in which she repeatedly, explicitly imparts the correct pronunciation to the audience. Look, it's easy. Lara Croft: Tomb Raider. Laura Craft: Haberdasher.