Ben 10: Galactic Racing

- five-month marketing plan
- game series has sold 1.3m units to date
- 30-second TV ad will run alongside all Cartoon Network programs until late December
- ads will be directing viewers to an online microsite
- Print ads are running over a five-month period from October to February
- this covers six issues of the official Ben 10 Magazine
- Egmont publishing to promote the game through its website, as well as books and competitions
- over 300,000 Ben 10-themed teaching aids in schools

“The TV campaign will deliver 3.5 million impacts with a very high opportunity-to-see rate. And the official magazine’s ABCs stand at 71,222 per issue so this gives us great reach and frequency with children who we know spend on Ben 10 entertainment.” - Namco Bandai UK’s product manager Gary Chantler

Rayman Origins

- ads targeting over 2.3m shoppers at shopping centers
- TV campaign targeting family films and children’s channels
- online ads will deliver more than 7m impressions across websites such as Eurogamer, IGN, GameSpot, as well as lifestyle and kids sites
- advertisements will appear in children’s magazines Match of the Day, Doctor Who, Ben 10 and Toxic
- targeting old and new fans alike

“Rayman is one of Ubisoft’s original and most successful franchises with over 20m units sold worldwide. There is an obvious will to revive this very successful franchise and make it as popular with the new generation of gamers as it was with the previous one. Rayman Origins is true to the brand’s roots, which will resonate with our original fans. It also has the potential for a much broader appeal especially with children and families thanks to its beautiful design, multiplayer mode and humour. The release of Origins will be supported by a heavyweight multi-channel campaign that will run until Christmas to target both sides of our audience.” - Ubisoft’s Ombeline Wallon, brand manager
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