Valve have created themselves an interesting situation. Presenting themselves as bastions of consumers, remarkably accessible to gamers, regularly inviting in groups of modders – often to give them jobs – and always being present to offer a quote on how customers deserve to be treated with more dignity, they establish themselves as being our friend. And then from that position, they sure do like to take the piss. And as Eurogamer’s Tom “Tom Bramwell” Bramwell mentioned on Twitter this morning, it’s hard not to sympathise with a growing body of Valve’s customers who are asking for better communication.
No one has a clue what they’re up to. Games are sometimes announced moments before release, or years in advance and then nothing but silence. Sometimes when they tease it’s obscure, frustrating ARGs that eventually end in a new pretend hat. Other times it’s a complete open door and everything revealed. They hide clues in so many places that people end up scouring everything they do for a hint, a glimpse, of something that might suggest they’ll eventually return to the Half-Life universe proper. They’ve turned gamers into pseudo-schizophrenics, people frantically trying to find patterns in the random, believing there are hidden messages within their communications. But does anyone have a “right” to know what’s going on with the Half-Life series.
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